Garnier organized a competition in a few selected grocessery stores, during spring 2017, where the participants shared their best bike memories. The price was, of course, a bike and ConEra got the task to create the branded bikes for both adults and children.
To produce a bike is quite uncommon, but this specific customer usually wants some unique solutions. We have done everything from makeup bags and hair wraps to less complicated items like pens and water bottles over the years. For this job our designers worked on the blueprint for the branding together with Garnier/L’Oreal according to the current graphical guidelines, says Eric Wigardt.
ConEra has already delivered the adult bikes to the customer and the kids’ bikes will be delivered in spring.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.