SFS is an association for professional and semi-professional football players. It regularly visits clubs around Sweden to inform about SFS and to capture young players in the beginning of their careers. Conera got the mission to develop a cool product for a younger audience. This resulted in a cap for both boys and girls, much inpired by hockey.
This resulted in Flexfit which is a buckleless cap for both boys and girls, much inspired by club caps in hockey, and can be worn either forward or backward. Flexfit was made in two sizes, had a sturdy embroidered in the back and front, as well as a logo on the side.
We produced 300 caps of the smaller size and 700 of the bigger, and the delivery time was about four months. We are happy that we made this idea come true and the customer is very pleased with the result, says Peter Karlsson.